ripen

Rent expensive/designer clothing

The ability to rent clothing for when you need it

E-commerce
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Most people wear items of clothing only a few times a year (excluding staples). Rather than buying a nice dress or designer t shirt for one or two events a year at hundreds of pounds, why not rent the item for a day and then return it?

With people getting more and more into social media, you could also rent it for particularly photo-worthy equations and always have your style on point in pictures, without having to front £1000 for the Gucci t shirt